A billboard is a large outdoor advertising medium typically installed in strategic areas such as highways, city centers, and busy commercial zones. Billboards are highly effective for brand-awareness campaigns, product promotions, or large-scale announcements because they can attract attention from a long distance. With a sturdy construction and a wide visual display area, billboards are the top choice for companies that want to deliver a strong visual message that remains clearly visible both day and night, reaching a very broad audience.